Swatch as a model of Swiss watch, with the power of youth in the world watches

Swatch  as a model of Swiss watch, with the power of youth in the world watches.

 

Swatch  watch the colors of its stylish, lively design and subvert the traditional style, ticking along with the modern pace of life going forward. In the Swatch  before, there is no access to such popular brands achievements: in a very short period of time, occupy the heart of fans worldwide, status survive this; addition to maintaining the existing territory, while also continuing to other areas elongation development. Swatch  reasons for the success is no secret: Swatch not only timekeeping watch. Swatch  brand positioning in the fashion, sports, music, art ... ... with the passion to create. Nicolas Hayek • G • Mr. (Mr.Nicolas G. Hayek) was born in 1928, is the Swatch Group (based in Biel, Switzerland) co-founder and current chairman of Swatch Group.

 

In 1985, Mr. Hayek was on Asuag and SSIH lasted more than four years after the reorganization, and eventually to the two companies merged Swatch Watch Group. At the same time, he also work as a group of Swiss investors Swatch Group's controlling party. In 1986, Mr. Hayek became chairman and CEO of Swatch Group. Swatch Group owns a number of watch brands, including Swatch , Breguet , Blancpain (po po), Jaquet Droz (Ya cover • der Rohe), Glashutte, Original / Union (Glashütte) , Leon Hatot, Omega , Longines , Rado (radar), Tissot , Calvin Klein , Certina , Mido (m °), Hamilton , Pierre Balmain , Flik Flak (Fei Fei), and Endura.

 

Swatch watch brand in the revival of the road, Mr. Hayek played a decisive role. His early 80s in the 20th century, the development strategies end, the Swiss watchmaking industry once again to glory, and in 1984 established a global leadership position again.