Casio's second success is the demand for new accurate understanding of consumer groups.
Consumers are increasingly accepted as a common watch to "slim" trend, the Casio has found that this is not necessarily the preferences of the younger generation.
These young people, although not to watch seriously, but like the "flip" watches, watches can be a good tool for them to play cool.
Therefore, thick, heavy, and even some awkward characterized Casio has become the highlight of their wrist.
Set function as one of the new sports and leisure fashion watch brand G-SHOCK/Baby-G is becoming the new darling of the younger generation. Young people like, nature is their generation's idol. He / she is clearly not the 007 biggest names in this, nor is this upstart Tiger Woods.
SHE Casio choose as their spokesman, was familiar with the performance of the consumer's mind passwords. What watch?
Watch this generation but the toy. Nothing can not be subverted, there is nothing that can not be changed.
When more and more consumers are abandoning traditional products, we should probably think about the experience of the Casio ---- you really understand the consumer mind? Or you can not with the times?
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