China produces only a few decades the history of the watch

From the technical point of view the movement, Shanghai license has narrowed the gap with the world watches, and in some indicators have been exceeded, but the case aesthetics as Swiss watches.

 

Shanghai Watch Industry Co., Ltd. movement design very strong technical force, the serious lack of design talent. The lack of romantic style to the lack of competitiveness, added value is not high. Second is the accumulation of the world brand watches for hundreds of years, training costs are very expensive, trademarks frequent and major sporting events in the world exhibition, the witness of historical events, building relationships with celebrities, even when the Apollo moon landing Swiss watches can be seen in the figure.

 

They are willing to adhere to long-term to promote their brands, effective strategies, intangible assets increased year by year. Branding in Shanghai has been the lack of brand investment, almost no advertising.

 

Shanghai tourbillon watch looks brand selling is not cheap, priced $ 10,000, but this is only relative prices in the international market of similar products, only 10% of Switzerland. There is another problem related to the watch culture.

 

China produces only a few decades the history of the watch. Import table before the founding of dominating the world, culture is external.