China is the world's largest watch producer. Chinese watch industry evolved to SMEs cluster development as the main structure, private enterprises and the rapid expansion of foreign-funded enterprises (accounting for 70% of total enterprises). Guangdong Pearl River Delta region has been formed, Fujian, Zhejiang, Jiangsu, Shandong, and Tianjin, the six major producing areas.
Mainly quartz watches and electronic watches the rise of China to seize this opportunity, this high-end mechanical watches in Switzerland a threat to the market, the Swiss government had come forward to set up the table against the production of electronic Swatch emerging Asian countries.
Although the Chinese watch industry made great progress, but it also can not ignore the Chinese companies and their brands in the international market credibility and influence is minimal, accounting for 70% of world production is only 30% of world output. Problems in the watch industry is obvious. Industrial transformation and upgrade of consumption structure lags behind; watch the product structural contradiction.
On the one hand a serious backlog of affordable products, the production of excess capacity, on the other hand, to adapt to lack of effective supply of high consumption, its high technology content, good quality high-end brands still rely on imports.
Therefore, the current Chinese watch industry needs to accelerate the pace of technological innovation, the development of the company's core technology; efforts to improve product quality, build quality-made watches and clocks; improve product structure adjustment, to adapt to market changes; good grasp of the construction workforce, the introduction and cultivation of talents. In order to improve China's international competitiveness of Chinese industry.
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