Aspect Three: luxury fashion Password: five-stage consumer process.
In Asian countries, luxury consumption level difference?
Ah of course, if the chess section bits, the level of consumption is also a Dan, and I summed up the contents of the book, you could be set aside five Dan.Dan yes those who wake up first.
Germination of the wishes of luxury consumption. Modern History, Asian nations have done a nightmare, hunger kills dreams, repressed desire war, once the rapid economic development, the rise of consumer desires.
Dan is to identify the second person.
Sustained economic growth, wealthy people began to travel abroad, began to import foreign goods, they found the LV and Gucci, then large-scale luxury consumption thus opened. China is in the nineties Dan on this recognition.
The third stage is to show off those. Consumers no longer pursue the core values of the function of focusing on the interests of the product itself, they attached more importance is the use value of goods outside of the "symbols of value."
China is now basically at that stage. Reasons for such a move is very simple: conspicuous consumption, nothing to do with taste.
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