Omega can be said is the first implementation of international marketing and a pioneer of large-scale advertising campaign, the ads will not only make history, world-famous Omega brand, but also well-known form of advertising model.
Today, Omega ambassadors of their family described as "household" - namely, Cindy Crawford, Pierce Brosnan, Nicole Kidman, George Clooney, Zhang Ziyi, Mixieerfei Erpu Si, Michael Schumacher, Alexander Popov, Ernie Els. 1894-1914 were focused on early Omega ad text description of products and international exhibitions such asthe Omega in the 1990 Paris World Expo's success.
1900, Omega employed graphic designer and artist in the advertising images to convey the message of Omega; include the famous painter BelleEpoqne scan PaulHelleu (1904), the commercial designer Leonetto Capptello (1914 years) and René Gruau.20 to 30's Since then, all ads are "message" oriented, from sports (the first piece of water table), fashion and history to demonstrate different aspects of the fine traditions of the table and the Omega excellent design.
Use the same message repeatedly emphasized the skills, from 1927 to 1943, each with a banner ad are with the "Omega - the exact time of life" . 20 women's catalog also only use models, to highlight the feminine qualities Omega table. 50's 1948 Omega celebrated the 100th anniversary of the concept of global advertising to strengthen its market "penetration."
Excellent marks for this created a "globally recognized" the image of a unified international advertising themes, applied to each level of a country - such as the 1948 slogan, "Omega, the world trust to the list of" success Omi create a distinctive image of eggplant; Today in the distribution network is still "benefit."
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